Alleyoop is a woman-owned, woman-led startup beauty and skincare brand. Targeted to women on-the-go, the website offers an easy, playful and inspiring experience.

Using their existing brand guidelines, I designed their website, injecting playful touches and animations throughout. I worked with the COO to create the UX for all product pages.

As the primary brand designer for 18 months, I worked on UI/UX, marketing materials, packaging and edited all product photos to appear on the website.

Web design

Brand expression



Founded by

Leila Kashani

Cover art by

Logo by

Only Another

Photography by

Creative Direction by

Copywriting by

Designed in collaboration with

Designed for

Contributing designs by


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