Black Bridge

When we first spoke, Black Bridge was just an idea. Black Bridge is a Utah-based company that specializes in private debt financing for real estate investors.  We worked together to create a visual language inspired by the beautiful landscape of northern Utah—snow, sky, mountains.

We started with the logo, which pairs a modern, geometric mark with a traditional serif typeface. It represents Black Bridge's role as the connecting piece between its investors and borrowers. The color palette is a sleeker, more modern take on traditional financial blue. The visual language bridges the gap between modern and institutional.

We have created a world around Black Bridge that reflects its values and goals as a company: experience, approachability, and opportunity.


Brand expression

Brand look + feel

Brand style guide

Logo system

Web design

Founded by

Cover art by

Logo by

Photography by

Creative Direction by

Jenn Levreault

Copywriting by

Elise Johnston

Designed in collaboration with

Designed for

Breakout Studio

Contributing designs by

Black Bridge

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