When we first spoke, Black Bridge was just an idea. Black Bridge is a Utah-based company that specializes in private debt financing for real estate investors. We worked together to create a visual language inspired by the beautiful landscape of northern Utah—snow, sky, mountains.
We started with the logo, which pairs a modern, geometric mark with a traditional serif typeface. It represents Black Bridge's role as the connecting piece between its investors and borrowers. The color palette is a sleeker, more modern take on traditional financial blue. The visual language bridges the gap between modern and institutional.
We have created a world around Black Bridge that reflects its values and goals as a company: experience, approachability, and opportunity.
Brand look + feel
Brand style guide
Cover art by
Creative Direction by
Designed in collaboration with
Contributing designs by