Mischief is in the details

“Mischief is in the details” means only one thing –– that shopaholics and fashionistas everywhere hightailed it to Target on Sunday, Feb. 5 for the debut of fashion designer Jason Wu’s new collection for one of America’s largest retailers.

Wu’s claim to fame came after he designed Michelle Obama’s inaugural dress in 2009. Ever since the First Lady rocked one of his designs, the name Jason Wu has been uttered on the tongues of fashion gurus across the world.

The collection, “Jason Wu for Target,” focused on “clean lines and smart details,” which is another thing that Wu is noted for.

The clothing line made its way to select Target locations at 8 a.m. on Super Bowl Sunday. While many men prepared for the Super Bowl, female shoppers lined up as early as 6 a.m. in hopes of being the first to snatch their favorite items from the collection.

Marcella Jaureguia, 31, a shopper at the Manhattan Beach Target, lined up near the Target’s opening time.

Jaureguia had already done her research beforehand on the items that she wanted. “I’ve seen his collection and I like his runway stuff. He has floral prints, chiffon and a lot of silk and flowy dresses. I specifically came for the striped dress and the floral bag,” said Jaureguia.

Jauregulia, like many other Wu fanatics, enjoys the type of clothes that Wu’s Target collection consists of, in addition to the affordable prices.

“Jason Wu for Target is a collection of apparel, handbags and scarves that appeals to women who love fun and flirty fashion without having to break the bank. We have 53 pieces in the collection and the prices (range from) $19.99 to $59.99 for apparel and $19.99 to $49.99 for handbags and scarves,” stated Target’s Executive Team Leader of Human Resources Priscilla Arellano.

The collection thrives on spring fashion, including everything from soft colors and fabrics, to striped and flowery patterns. Shoppers expressed appreciation of the type of clothing the line has to offer, and were simply excited to be a part of the festivities.

Shopper Pam Leelayuwapan said, “I came out because I like his stuff.  I saw it online, (and) it’s not, like, too trendy. (It’s) very cute and classic … and the pricing is right. A lot of times it’s a little bit expensive, but everything here I think is, like, under $60, which is good. Plus, I just wanted to be a part of all of the excitement.”

The collection will be available from Feb. 5 through March 6 in select Target locations and online on Target’s website. It’s not likely that there will be much left from the line to chose from, considering the fact that shoppers already stormed the racks, leaving only one or two shirts behind. The majority of online items also display the availability as “out of stock.”

For the rest of you Wu fans, be sure to make your way down to an appropriate Target to rack up your favorite pieces from the Jason Wu collection.

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